General tips

Richard Branson
Chairman
Virgin Group of Companies
Word of mouth is one of the greatest marketing tools in the world. Good people create happy customers, who tell their friends and come back for more.

Bruce Townsend.
Marketing Manager
Actinic Software Limited

Online marketing still works best when it's backed up offline. So make sure your web site and email addresses are on all your printed advertisements and literature, especially your marketing collateral, letterhead and business cards.

David Pinches
Marketing Director
Sage CRM Solutions

Ensure that when positioning your company or product that you emphasise the benefits your company/product can bring to customers rather than what you consider to be the best selling points. You can do this by making sure you remain close to your customers' needs through ongoing contact, customer research and responding to any complaints they may have.