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Technical Articles

Martin Bailey regularly writes this website and supplies articles for various magazines. Here are a collection of articles, some of which have been published in trade press around the world.

Factsheet: Protecting your PC against viruses and spyware

Spyware, trojans, dialers and viruses can cripple your PC's performance, destroy data and compromise your security. Find out how to identify if your PC is at risk and how to lock it down from attacks in the future by reading this factsheet.

Factsheet: How to write a press release

A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.

Factsheet: How to design a newsletter

Newsletters are a great way of keeping your customers and prospects informed of new products and events surrounding your business. As with every other piece of marketing literature, once you've designed a standard format template, future newsletters can be designed and produced very quickly.

Factsheet: How to design a web site

A web site is virtually a must for most businesses these days, however you should only contemplate writing a site yourself if you have the time to do so and a basic understanding of HTML (HyperText Markup Language - the code used to write web pages), or if you cannot afford to have a web site professionally written. It may not be the most productive use of your time to spend hours (or days) writing a site that may not have the same quality look and feel as one designed at relatively low cost by a professional company. That said, if you do have a flair for design and can get to grips with today's very visual web design packages, then carry on!

Factsheet: Improving internal communications

It's all very well having a flashy (and expensive) advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the biggest leak in your plan.