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Martin Bailey regularly writes this website and supplies articles for various magazines. Here are a collection of articles, some of which have been published in trade press around the world.
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.
Newsletters are a great way of keeping your customers and prospects informed of new products and events surrounding your business. As with every other piece of marketing literature, once you've designed a standard format template, future newsletters can be designed and produced very quickly.
A web site is virtually a must for most businesses these days, however you should only contemplate writing a site yourself if you have the time to do so and a basic understanding of HTML (HyperText Markup Language - the code used to write web pages), or if you cannot afford to have a web site professionally written. It may not be the most productive use of your time to spend hours (or days) writing a site that may not have the same quality look and feel as one designed at relatively low cost by a professional company. That said, if you do have a flair for design and can get to grips with today's very visual web design packages, then carry on!
It's all very well having a flashy (and expensive) advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the biggest leak in your plan.